The undervalued sidekicks to branding and content, User Experience (UX) and User Interface (UI) design are critical to the success of your online presence. They're not always the center of attention, but when done poorly, the shortcomings are glaring. We use our UX & UI design expertise to delight your users and increase conversions.
Defining your visual identity begins with understanding the people interacting with your company. You are involved from the beginning, as we discuss website purpose, focus areas, and tracking metrics. We supplement this with customer interviews and intricate usability tests to generate key insights regarding user goals and expectations that will underlie our design.
We structure the smoothest possible way for customers to achieve their goals on your website. Through wireframes and prototypes, we create a model of your site to map each point of engagement, layout the optimal way for users to navigate it, and offer the best experience to help you deliver your services.
Incorporating your brand identity, we implement our design to make engagement with your website intuitive and effortless. From shapes and structures, to movements and mouse-over effects, we create customized features to help your website effectively solve your users’ problems.
We test and retest our design by gathering user feedback and interaction data after its launch. Analyzing bounce rates, recognizing what users avoid, and understanding what they gravitate towards, we make smart improvements to delight users and ensure your business keeps growing.
